Business rivalry
between Nike and Adidas has always been there for innovative and highly
competitive products in sports category. Both are multinational sports corporation
although adidas has founded on 1948 in Germany and Nike on 1964.Business sports battle
has started when it comes to innovative products for highly satisfied customer.
Nike has engaged in design, development, manufacturer and worldwide marketing
and selling of footwear etc. According to Forbes, it is ranked 24th
most valuable brand in the world. Nike focus has always been on customer
satisfaction that is why it invests a lot on research and development in order
to give best performance athlete shoes. Nike innovations in product with IPhone
which allow customer to design their own customize shoes.
Adidas success factor
has always been clever advertising, and wide geographic footprints with
increasing focus in emerging market. Although, it’s direct rival
is Nike Inc. in terms of sales and revenue but adidas has to target new market
in BRICS countries and it has to make new strategy for Chinese market. Another
hand its business war
with Nike Inc. has officially been recognized by its customer due to wide
variety of innovative and relative products.
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